Truth, Dare or Dollar

2022

Design Direction

Cash App invited Gen Z to a game of Truth, Dare, or Dollar on TikTok. A twist on the classic Truth or Dare, this branded effect challenged circles of friends to spill the tea, complete mischievous dares, or tap out by sending their friend a dollar. The result? Over 106M views, 239K+ engagements, and over 23,000 hours of game play.