TikTok Change Makers Program

2023 - 2024

Visual Identity

Design Direction

Change Makers is TikTok’s first ever global initiative that brings together 50 purpose-driven TikTok creators from around the world who are using the platform to educate, excite, and inspire change in their communities and beyond. What started as a seed idea grew into one of the most impactful programs the brand has created to date, with TikTok donating over $1 million to 30+ non-profit organizations via the TikTok Change Makers Grant, as well as making a $25,000 donation in honor of every Change Maker and the cause they support.

@tiktok Introducing the TikTok Change Makers program, our first-ever global initiative empowering #TikTokForGood ♬ original sound - TikTok